Palms

The Brief

A boutique hotel brand that evokes calm, intimacy, and tropical serenity. Warm, organic, effortlessly elegant.

The Approach

We created a hand-drawn palm mark paired with a flowing script wordmark. The color palette, olive, cream, white, black, feels like sand between your toes.

The Result

Transformed an unremarkable property in Phuket into something guests seek out by name. A brand that finally matches the experience it was always trying to deliver.