Geranc

The Brief

Geranc builds environmental software for wastewater management: essential work that typically looks as dull as it sounds.

The Approach

We built a visual identity anchored in a distinctive lettermark with a teal-to-aqua gradient, a subtle nod to water that stays sophisticated. No generic green leaves. No clip-art water drops.

The Result

A brand that commands the credibility the product deserves, in a sector where design is almost always an afterthought.